Style Guides

Use the right voice for the right audiences.
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Documentation

Empower users in their journey through the VTEX platform with clear and thorough documentation. Learn how to structure and format all the elements of Help Center articles and how to document APIs through the OpenAPI Specification.

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Localization

Localizing documentation and product strings involves many nuances and details. From capitalization to date formats, you can find answers here for English, Spanish, and Portuguese, as well as helpful translation tips.

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Marketing

Reach external audiences with amazing content that is readable and consistent in English, Spanish, and Portuguese. Find best practices for creating blogs, ebooks, press releases, and more.

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UX Writing

The right words, with the right voice. We craft precise microcopy, that transmits our brand’s voice, and achieves our user’s goals. Through this guide, you will master the art of UX Writing at VTEX.